To attain Global Competitiveness in Tourism Education and Research
To produce globally competent leaders to lead the industry in the increasingly interconnected World
Establish and lead Asian tourism research, collaborate and contribute to national and international bodies
Extensive use of pedagogical innovation in teaching and learning to horn different industry demanding skill sets
Educate students with intellectual and professional excellence and strive to engage in service to others and promote social responsibility
To develop entrepreneurial skills in order to establish tourism entrepreneurship
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